the sisters of murphy's

you would have imagine three leather cladded girls usually seen advertising cars at car expos and selling leather lingerie but think again the brewers that produces the famous Irish stout murphy's was looking for their next promotional campaign so they came up with an idea by of using girls to spice things up and using high octane action with the feel of Charlie's angels with the name the sisters of murphy's that was an almost identical name to an rock group by the name the sisters of mercy but however came up with an ingenious way possible on how to introduce the three girls is by having them as farm working girls that suddenly transform in to these three leather cladded heroines posed by an special effect and showing the audience what to expect in the series that was created by the ad agency BBH and the campaigns was done as an series that in each one constantly rescuing male damsels in various situations without any kind of raw violence all just tongue and cheek the campaigns debuted in 98 that had minor edit's suitable for the 7pm time schedule and uncut for the 9pm watershed that ran for 1-2 mins the girls was played by models Lisa Barbuscia and Philippa Lett along with Australian Actress Nina Young that these three became icons in brewing history with them being most watched and talked about on the internet via viral sites including YouTube and dozens of others but shortly dropped by the ad agency due to them looking for their next project for the murphy's brand but the three girls will always be treasured by fans the world over and DRINK TO THE SISTERS OF MURPHY'S guys and have one on them the next time you order a pint of the Irish stout at the bar or at home watching them on the internet .