frankies movie and television nostalgia: xbox (life is short play more) 2002

in 2002 Microsoft's campaign for it's hybrid console the Xbox became hard hitting with in the press due to it's provocative outlook between life and death that was celebrated by this mother giving birth in the opening moments of the campaign and the baby fires out the womb and detach it self from the umbilical cord and shoots across the room and exits out of the window and rapidly ages in the air before he descended to an grave with the closing with throbbing sound effects over the logo and ends with the slogan LIFE IS SHORT PLAY MORE at the time it premiered caused distressing concerns with expecting mothers about it's graphic nature and became intensely disturbing for younger children due to high volumes of complaints that the independent television commission told Microsoft that this campaign will no longer advertised in this form again due to being created by BBH an CEO of Microsoft apologised for any stress it concerned but the campaign was not out right banned that they decided to screen the campaign at theatres due to not being regulated by ITC and slapped with an 18 cert by the British film board of classification but the company also stated that it was no way attentionally to shock people but however it did turned some heads at the cannes film festival winning gongs in the same year but years later the campaign resurrected on YouTube as one of the most commented and shared controversial campaigns to this very day however 3 years later it's competitor sony was also wrapped for having their campaign tarred with the same brush due to the baby angle but with an difference instead of being another birth it was an plastic baby doll sitting down in front of an playstation 3 staring at the screen and started becoming demonically animated that shocked it's younger viewers but eventually got pulled probably with the same warning that is it will never being showed in it's current form again the ps3 campaign like the Xbox original campaign also constantly shared and commented campaign on YouTube but sadly old habits didn't die hard for either companies when it came to campaigning their products that caused future scrutiny with the English press and Television Watchdogs that came on an regular basis you can see the examples of the xbox campaign bellow . !warning of caution this campaign contains scenes of distressing nature and for mature audiences only viewing discretion is advised !